The inaugural launch of the Moto X following the Motorola acquisition by Google featured a launch campaign with groundbreaking experiences.
The Moto X is a phone as unique as you are—ok, almost as unique. With a plethora of customizable colors, details, features and personalization the Moto X launch campaign, created with Droga5, found novel ways to allow users to engage and experience this groundbreaking device. I lead the concepting, design and development for:
- Interactive Print Ad in Wired Magazine
- Moto Match for New York Fashion Week
- Color Thief Digital Out of Home Campaign
We brought the Moto Maker, online configuration tool for the Moto X, to a piece of paper. Who says there's no innovation in print advertising? Just touch the color swatches to see the back of the phone change color. After some tricky printcraft that involved conductive ink and long hours in a Taiwanese print shop it shipped in the 2014 January issue of WIRED.
Moto Match made its debut at New York Fashion 2013 to the surprise and delight of Milk Made party attendees. The kiosks vision sensing cameras and algorithms analyzed clothing to offer up a Moto X complements your outfit. Don't like it, swipe to customize and sign your creation. Have it beamed out to social networks or emailed to yourself.
Large storefront installations seen throughout Manhattan and Chicago, extended the reach and scale of the Moto Match experience. User experience was optimized for large scale touch, keeping focus on simple engagement and entertainment. Our campaign solidly launched a new flagship Android phone in a crowded and fragmented market. And the launch experiences have been recognized by
- Cannes Innovation Lions, Shortlist 2014
- The One Club, Bronze Pencil 2014
- PSFK's Most Innovative Ad Campaigns of 2013
- Best in Category: Advertising, 2014 New York Design Awards
- Gold IAB MIXX Award: Augmented Reality
- Honoree, Native Advertising, The Webby Awards 2014
- Best In Category: Advertising, 2014 New York Design Awards