Ali is a co-founder and principal at SCTY, a design consultancy based in NYC, working at the intersection of Business x Culture x Technology.

Holding a variety of design leadership positions Ali has worked at Deloitte DigitalChaotic Moon (acquired by Accenture)XIX EntertainmentRockwell GroupRazorfishOgilvy & Mather's Brand Integration Group and Honest Dollar(acquired by Goldman Sachs).

Pursuing a media agnostic approach that focuses on brand, design systems and strategic innovations, Ali has worked with: DisneyIBMJohn DeerePizza HutHondaVictoria BeckhamNobuMcDonald'sSate Auto and David Yurman.

Ali concepted and prototyped a first-of-its-kind Interactive Print Adusing conductive ink for the December issue of WIRED—one of PSFK's Most Innovative Ad Campaigns of 2013. And subsequently lead development of Moto Match, an innovative interactive kiosk, for the launch of the Moto X phone from Google Motorola at NY Fashion Week. Previously his work helped elevate Samsung Mobile USA to  Mashable’s Breakthrough Brand of the Year and Ad Age’s Viral Brand of the Year

For SXSW Interactive 2015 Ali launched a handful of innovative products and services: Fitcoin, the world's first blochain fitness trackerTyrone Drone, an unmanned aerial vandalOrchard, a 20' huggable interactive tree.

Ali has lead seminal rebrands for The Coca-Cola CompanyHappiness in a Bottle at Ogilvy & Mather's Brand Integration Group and AT&T Rethink Possible at Interbrand.

In addition, Ali has held various teaching appointments: Pratt Institute, Visiting Associate ProfessorUniversity of Texas at Austin, Design Scholar in Residence and Distinguished Senior CriticCooper Union, Visiting Artist; holding workshops and lectures from Hollywood, CA to Seoul, South Korea.

An occasional writer on design and design theory, Ali is published in Graphic Design: A New HistoryGraphic Design Referenced, Design Institute, How Magazine and Étapes, et al. Some of his writing is available on Medium.

Ali earned his MFA from Cranbrook Academy of Art and was the first graduate in New Media Design from Rochester Institute of Technology

+1.917.342.2355 | SCTY | ali@madad.co | linkedin | @amadad | WnotW

Ali Madad