Honest Dollar is out to revolutionize retirement through its low-end pricing disruption, frictionless sign up and delightful user experience. Focusing on an underserved market: small business owners, the app ecosystem allows employers to invite employees to sign up and setup their retirement plan. I lead product strategy, design and user experience—compiling insights from behavioral economics, conducting usability testing and designing the overall experience.

Honest Dollar was acquired by Goldman Sachs in March of 2016; initial investors include Aaron Patzer, Formation 8, Vikram Pandit and will.i.am. Featured: New York TimesTech CrunchWall Street Journal.