State Auto

Insurance is complicated, but agents can make it easier. By examining the service ecosystems of agents, assistants, prospects and clients we identified several opportunities to reduce friction in processes and create new value for all actors involved. By examining the needs, incentives and pain points of each actor we concepted several scenarios and created proof-of-concept experiences to help our client see the future of their business.


At the office

A dynamic leaderboard gives visibility to individual, group and team performance—incentivizing agents to elevate their rank. While Challenges offer agents the ability to compete against each other in micro-tasks, to win a pre-defined reward.

at home

With the confluence of data, real-time pricing and modeling gives agents the ability to shape offers that map closely to their clients' needs. Agents can define triggers that alert them about impending weather events and location-based information assist in matching clients with demand-based policies.



in the field

Leveraging popular APIs and services agents can connect with data and models that shape outcomes for their clients.  Social signals are channeled through the platform and evolve to help transform the way agents engage with prospects.