Ali is founder and principal at SCTY, a design consultancy based in NYC, working at the intersection of Business x Culture x Technology.
Holding a variety of design leadership positions Ali has worked at Deloitte Digital, Chaotic Moon (acquired by Accenture), Razorfish, Rockwell Group, XIX Entertainment, Ogilvy & Mather's Brand Integration Group and Honest Dollar (acquired by Goldman Sachs).
Pursuing a media agnostic approach that focuses on brand, design systems and strategic innovations, Ali has worked with: Disney, IBM, John Deere, Pizza Hut, Honda, Nobu, McDonald's, State Auto, David Yurman and Victoria Beckham.
Ali concepted and prototyped a first-of-its-kind Interactive Print Ad using conductive ink for the December issue of WIRED—one of PSFK's Most Innovative Ad Campaigns of 2013. And subsequently lead development of Moto Match, an innovative interactive kiosk, for the launch of the Moto X phone from Google Motorola at NY Fashion Week. Previously his work helped elevate Samsung Mobile USA to Mashable’s Breakthrough Brand of the Year and Ad Age’s Viral Brand of the Year.
Ali has lead seminal rebrands for The Coca-Cola Company Happiness in a Bottle at Ogilvy & Mather and AT&T Rethink Possible at Interbrand. While his R&D efforts culminated in a handful of innovative products and services showcased at SXSW Interactive 2015: Fitcoin, the world's first blochain fitness tracker; Tyrone Drone, an unmanned aerial vandal; Orchard, a 20' huggable interactive tree.
In addition, Ali has held various teaching appointments: Pratt Institute, Visiting Associate Professor; University of Texas at Austin, Design Scholar in Residence and Distinguished Senior Critic; Cooper Union, Visiting Artist; workshops and lectures at Yale University, Parsons, Konkuk University, Rutgers University, Queens College, Hongik University and Art Institute of Hollywood.
An occasional writer on design and design theory, Ali is published in Graphic Design: A New History, Graphic Design Referenced, Design Institute, How Magazine, Sugo, and Étapes, et al. Some of his writing is available on Medium.
He has exhibited his art and design works at Smithy Pioneer Gallery, 7444 Gallery, Pratt Institute, Ball State University and Cranbrook Academy of Art.
Ali earned his MFA from Cranbrook Academy of Art and was the first graduate in New Media Design from Rochester Institute of Technology.